November 18, 2008
Blue Nile: A Guy’s Best Friend
CEO Diane Irvine sees opportunity glittering amid economic gloom
When Web entrepreneur Jason Calacanis was ready to pop the question to his girlfriend, he turned to his computer. Blue Nile, the leading diamond jewelry marketer on the Net, helped him bone up on such factors as color, cut, clarity, and carat—the famous Four Cs. Turned off by high-pressure salespeople, he snapped up a three-carat diamond online, spending “tens of thousands of dollars” for it. Recalls Calacanis: “It was the best retail experience I never had.”
Calacanis, of course, is used to living life on the Web. He co-founded one of the first blog businesses, Weblogs, which he sold to America Online in 2005, and he’s now running the Mahalo.com search engine. But Blue Nile’s user-friendly site that demystifies diamonds has lured plenty of far less tech-savvy shoppers. Read the rest of this entry »
Posted in Diamond Engagement Ring 
No Comments »
November 11, 2008
Internet jewellers
A boy’s best friend
Gentlemen prefer buying diamonds online
“MEN are intimidated when they go into a jewellery store to buy their first diamond,” says Diane Irvine, the chief executive of Blue Nile. Creating a website that looks good and makes it easy for men to learn about diamonds before buying has turned Blue Nile into the leading online seller of jewellery, confounding predictions that luxury and e-commerce would never mix. With revenues of $319m in 2007, 70% of which is from sales of engagement rings, it is now the biggest online specialist jeweller, Read the rest of this entry »
Posted in Diamonds No Comments »
October 26, 2008
Diamonds come in many different varieties. You have your usual opaque or yellowish tone diamonds which have undergone little or no alterations. In the alternative, you can choose from amongst a wide array of color enhanced diamonds, where the diamonds have been enhanced and their color tone brought out in a more vibrant manner. In order to make the color enhanced diamonds take on this look, they have to undergo a certain high pressure high temperature or irradiation technique. The following will describe this technique as well as detail the results which occur due to such a technique.
What Is This High Pressure High Temperature Technique?
The high pressure high temperature technique is a relatively new technological advancement. Developed in 1999 by General Electric, Read the rest of this entry »
Posted in Diamonds 1 Comment »
October 20, 2008
It is hard to sometimes think of diamonds in their rough form, such as when they first arrive at the sorting centers from the diamond mines. However, diamonds are not what they appear to be at the jewelry store. They have an origin and a unique process of being developed, whether by nature or in a lab-created atmosphere. The following will describe the process of formation such as how and where they form.
How Do Diamonds Form?
The creation of the diamond is a marvelous thing to consider. The main element of which they are made, Read the rest of this entry »
Posted in Diamonds No Comments »
October 7, 2008
When many individuals think about diamonds, they usually consider them coming directly from diamond mines and heading to the jewelers from which they are purchased. However, this is usually not the case. Most diamonds undergo rigorous transformations in order to become what you see in the diamond jewelry case at your local jewelers. One type of diamond which does not come from the mines is a synthetic, or lab-created stone. The following will discuss synthetics and highlight how they differ from natural or mined stones.
What Are Synthetic Diamonds?
Synthetics are diamonds which are manmade as opposed to being found already created in diamond mines. The synthetic diamond is put together via Read the rest of this entry »
Posted in Uncategorized No Comments »
September 21, 2008
Diamond jewelry comes in many different forms and styles. Ranging anywhere from exquisitely designed tennis bracelets to a sentimental engagement ring, one is sure to find the exact style of they are looking for if they simply shop around a bit. An additional choice which the shopper gets to make in this regard is whether they want a mass produced item or one which is custom. The following will describe the difference between custom made and that of mass produced variety as well as highlight some benefits associated with choosing custom pieces as your jewelry piece of choice.
The Difference Between Custom Diamond Jewelry and Mass Produced
Choosing between having a custom diamond piece and one which is mass produced is usually an easy decision to make. Read the rest of this entry »
Posted in Diamonds No Comments »
September 15, 2008
There are many places to purchase a diamond engagement ring these days. One great option available to shoppers of diamond engagement rings is to purchase the ring online. There are 10 top reasons to buy your diamond engagement ring online and these will be listed below.
Save Money
The first and most important reason to buy your diamond engagement ring online is to save money. Many online retailers do not have to pay a high overhead, Read the rest of this entry »
Posted in Diamond Engagement Ring No Comments »
August 19, 2008
An engagement between two individuals is a special occasion which is usually signified by the giving of a ring from one to the other. Although many may not think about this, but there are certain times when an engagement is broken for one reason or another. This leaves the question of who will get to keep the diamond engagement ring. Since diamond engagement rings are often pricey in nature, it is an important consideration at the termination of an engagement. Read the rest of this entry »
Posted in Diamond Engagement Ring 2 Comments »
August 15, 2008
When one is shopping for diamond jewelry, they will come across many different styles and eras of jewelry. Vintage is one category of which many people are after these days. The look is unique and this is just one reason why it is such a highly coveted style. This type of jewelry varies in a few different ways from modern jewelry. The following will describe some of the differences between vintage diamond pieces and modern.
The Age of the Jewelry Piece
One of the main differences between vintage and modern is the age of the item. Read the rest of this entry »
Posted in Diamonds No Comments »
August 6, 2008
There are many different diamond cuts available to diamond purchasers these days. No matter what shape or style of diamond jewelry shoppers are hoping to acquire, they are sure to find it if they shop around a bit. One specialty type of diamond is the ideal cut. An ideal cut diamond has its own unique and beautiful qualities which will be discussed below. Read the rest of this entry »
Posted in Diamonds 1 Comment »
